‘BETAGRO’ launches its new campaign “If you want to live a natural lifestyle, S-Pure is your No.1 Brand”. “Tor-Bright” reveals the couple’s lifestyle, inspiring health in a simple, natural way.

Dr. Oliver Gottschall, Chief Operating Officer – Food business, Betagro PCL, said “As a company, our first and foremost priority is to provide consumers with alternative choices. More and more customers are looking for ways to enhance their lifestyle through healthier alternatives. There is increased awareness of the health benefits of 100% natural products, free from chemical additives, antibiotics and growth hormones. For our S-Pure brand, we apply absolutely highest quality standards. We are proud that our S-Pure brand has been recognized by NSF as the first and only brand in Thailand that has received Raised Without Antibiotics (RWA) certification for all 3 product categories of pork, chicken and eggs. Our research tells us that customers value our products, which is also reflected in high brand loyalty and brand advocacy. In the recent Quality Advocacy Index, S-Pure reached advocacy scores of over 50%, highlighting our position as the leader in the super premium food category that consumers trust.”

S-Pure even goes further by not only focusing on highest quality food, but also making a contribution to environmental sustainability. It is the first brand in Thailand to introduce paper tray packaging to fresh food products, including pork and chicken products. Its paper tray is made from 100% eucalyptus trees that come from planted forests (Forest Stewardship Council). While the functionality of the packaging is the same as plastic packaging by keeping products natural, fresh and safe, paper trays reduce plastic use by up to 80%. This addresses the fact that environmental friendliness is an increasingly important decision criteria for consumers when purchasing food products.

Even where plastic is still used, Betagro is committed to contribute to reducing food waste, for example through its “S-Pure Perfect Portion” pack, designed to meet the needs of singles and small households by offering pork and chicken in portion-sized packs that are convenient to store and use, keeping the products fresh and clean. Packed in a zip lock bag for easy and convenient use, and the “S-Pure Portion Pack” uses a convenient tray package to save time and storage space.

At the launch event, famous celebrity couple Bright-Pichayatan Chanput and Tor-Saksit Wetsupaporn shared their personal experience in living a natural, healthy lifestyle as a couple. Both deeply care about each other and about their health, choosing to eat food that comes from 100% natural origin. “Health is very important for both of us. Therefore, we do our best to take care of and pay attention to each other’s health. We choose food that is good, clean, safe and the best, especially 100% Natural Pure Products from S-Pure. It’s not just about natural ingredients. The packaging is also made from natural materials, so we can be confident that it’s safe for sure,” added Bright.

Expanding on its natural pure product range, S-Pure has also launched its new “S-Pure Prime” range of home-style processed meat products, consisting of Vienna sausage, smoked pork bacon, smoked pork loin, pork bologna and chicken bologna. “We are applying the same high standards for our new S-Pure Prime range as to all our S-Pure products”, explains Dr. Oliver. “This means processed meat products under the S-Pure brand are made from 100% S-Pure pork and chicken free from antibiotics, additives and growth hormones. Furthermore, we went a step further by also using only ingredients that are free from chemical additives such as Nitrates and Nitrites, MSG, preservatives and other food additives, making S-Pure Prime the first “Clean Label Food” in Thailand. And, of course, S-Pure Prime also uses environmentally friendly paper tray packaging.”

During the launch event, Health influencer Maxine-Inthiporn Taemsukin revealed her own way of taking care of her health. “The most important thing for health lovers like us is choosing to eat in the right way and learn to take care of ourselves naturally by choosing raw materials that come from nature. It makes you feel good both physically and mentally, and gives your body time to recover and heal from the stresses of daily life. I choose the best for every meal every day by selecting quality ingredients, including S-Pure products, because it is a brand that I have always trusted. I meticulously select raw materials that are fresh, clean and safe. Luckily, there is a variety of 100% natural S-Pure products to choose from for cooking, so you will not be bored, plus you will have a healthy body along with a good mental health as well.”

One of the highlights of the launch event was a special Chef’s Table menu created from S-Pure’s super-premium quality products by famous young chef Chef Ping-Surakit Khemkaew who presents 5 exclusive menus especially for this event.

The first menu was “S- Pure Grilled Pork Neck with Ma Khuean Sauce”, which uses juicy, tender S-Pure pork neck, grilled and coated with northern-style tamarind sauce, giving it a unique spicy aroma, sprinkled with parsley and eaten together with shallots.

This was followed by “Spicy Honey Pomelo Salad with Crispy Shredded Chicken Breast and Crispy Rice Crackers”, a healthy menu with S-Pure skinless chicken breast that is boiled and shredded. Refreshing Vitamin C with honey, white pomelo, mixed with dried fish salad dressing and served on crispy rice crackers. Garnished with shredded chicken breast, it provides an extra boost of protein to your nutrition.

For the next menu, “Scrambled Eggs and Bacon with Truffle Mayo”, Chef Ping used S-Pure eggs that are scrambled and served on mini buns seared in a pan to make them slightly crispy on the outside, topped with Truffle Mayo Sauce Garnish to add crunchiness with S-Pure Prime smoked pork bacon.

The fourth dish was “S-Pure Prime Smoked Pork Loin Ham Wrapped in Potato Salad”, introducing a potato salad tossed with eggs and diced skinless chicken breast, wrapped in S-Pure’s delicious smoked pork loin ham, and served with whole wheat bread.

The fifth and final dish was “Vienna Sausage S-Pure Prime BBQ Sauce with Pickles” using S-Pure’s home-style Vienna sausage. Made into a chevron pattern and then seared in a pan to add aroma, Chef Ping served it with stir-fried purple cabbage pickled for a slightly sour taste to add freshness, and topped it with BBQ sauce. All 5 of dishes were specially created with super-premium quality ingredients for the first time during this event.

“We plan to communicate the S-Pure campaign on all platforms by launching a new series of commercials under the slogan ‘If you want to live a natural lifestyle, S-Pure is your No.1 Brand’. With this concept, we hope to inspire our customers by giving them a simple choice to live a natural, healthy life. S-Pure is available at supermarkets and leading hypermarkets, Betagro Shop, Betagro Deli, as well as online platforms such as Freshket, Grab, Lineman and Robinhood. In addition to this week’s launch event, we have invited some of our famous celebrity customers to share their lifestyle tips and cooking skills at special events that we jointly host with our retail partners. The events will take place over the next couple of weeks, so hope to see you soon,” Dr. Oliver Gottschall added.